5 Things to Cut Out of Your Marketing Right Now
5 Things to Cut Out of Your Marketing Right Now
By Tonia H. Pearson, MBA, CSSBB
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As part of
my Scorched Earth Strategy™, one of the first things I help clients do is
eliminate what is wasting their time, money, and energy. Because let’s be real:
if it does not serve, it burns.
Here are five
things you need to cut out of your marketing right now:
1. Vanity Metrics
Stop
obsessing over likes, follows, and impressions. If those numbers are not tied
to actual conversions, sales, leads, or contracts, they are just noise.
2. Copycat Branding
Your brand
should not look like everyone else. Copycat logos, cookie-cutter websites, and
trendy social feeds do not set you apart; they bury you in the crowd.
3. Unfocused Messaging
If your
audience can not tell what you do in one clear sentence, your message is
broken. A confused customer does not buy; they scroll past.
4. Wasting Ad Dollars
Throwing
money at ads without a funnel, a plan, or a clear call to action is like
setting cash on fire. Ads only work when your backend (website, offer, and
message) is solid.
5. DIY Overload
Trying to
do everything yourself might save money short-term, but long-term, it costs you
clients, energy, and growth. Smart businesses outsource what they cannot
master.
⚡
Scorched Earth Solution
The key to
winning is not just adding more; it is removing what no longer serves you. That
is why Pillar 2 of my Scorched Earth Strategy™ is Eliminate. Once
the dead weight is gone, everything else flows more easily.
🚀 Ready for More?
- Watch my next Fix It Fridays
session to see this in action.
- Or book a Scorched Earth
Audit™ to find out exactly what is wasting your marketing dollars.
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